Redefining Real Estate E-Marketing Standards

In order to effectively market your property, you must adopt a new strategy of Redefining Real Estate E-Marketing Standards. You can use integrated marketing strategies to reach a broader audience. You should create a data-driven marketing plan, and make use of paid advertising. Social media and videos are among the best ways to engage with your customers. These methods should be used as a combination to generate maximum visibility for your listing.

Content writing

As an agent, you need to create engaging content that will attract your target audience. A simple blog post about your real estate work, for example, will not work well, as your readers will not be interested in your content. Instead, write about what you know and share your experience. Adding a few relevant facts will boost your content’s quality. Similarly, a video will attract more viewers.


A successful real estate webinar will help you build a stronger relationship with clients and generate more leads. By tailoring your content to your clients’ preferences, you’ll be able to better understand their needs and interests. In addition, webinars help you market your real estate products directly to them. Hence, they’ll be more likely to increase sales and client engagement. But how do you create a webinar that will work? Below are a few tips to help you create a successful webinar.

Social media

Using social media to promote real estate is no longer a novelty. More than two-thirds of agents said they would be more effective on social media in the year 2020. In fact, social media was the second most important source of new clients and listings last year, behind referrals. CRM software can help agents better integrate social media into their e-marketing campaigns by enabling detailed tracking of posts on the social media platform. This data can then be used to optimize their approach to social media marketing.


While print material and standard slide shows can be effective ways to convey information, a video can be even more compelling. While many agents use their own footage to promote their business, others want to establish themselves as national thought leaders. In either case, a thought leadership video will best address this need. For this purpose, real estate agents should shoot short clips of different areas of their listings and edit them together into a coherent video. This attention to detail will raise the video’s marketing metrics and garner brand bonus attention.

Agency Entourage

Smaller, local companies are able to adapt quickly to changes in the real estate industry. For example, a new agent can get a listing with a large brokerage that invests in professional photography while a top-producing agent may not. But, smaller companies have the same access to MLS listings and other websites as larger ones. Ultimately, this means a smaller agency can charge a lower commission to buyers and sellers.